Be the best in your brand
Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.
No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
In this episode of the Brand & Market Podcast, I’m pulling back the curtain on a brand new project that’s currently unfolding in real time. What started as curiosity about an empty building in my hometown has turned into the early stages of exploring a boutique hotel development opportunity. This episode is a little different […]
In this episode of the Brand and Market Podcast, I’m sitting down with Brianna Amigo, founder of Brianna Michele Interiors, to talk about the role intentional design plays in creating a short-term rental that actually performs in today’s market. Brianna is the designer behind Luna, so this conversation is especially fun for me because we […]
When most short-term rental owners think about branding, they think about logos, color palettes, and fonts. But branding actually starts long before any design work happens. In fact, the most important part of building a brand is something most hosts completely skip: brand strategy. This month on the Brand & Market Podcast, we’ve been talking […]
This month’s theme is branding, and today we’re diving into a question I’ve been asked multiple times recently: What’s the difference between a personal brand and a property brand? Do I need one, the other, or both? Let’s break it down. Why This Conversation Is Happening Now The short-term rental space is shifting. With platform […]
If you’ve been here for a while, you know we don’t just talk about pretty spaces. We talk about intentional brands, smart systems, and guest experiences that actually move the needle. And today, we’re diving into a question that keeps coming up on consultation calls: When exactly should you hire a brand designer when starting […]
In this episode of the Brand and Market Podcast, I’m joined by Heather and Emily, the co-founders of Data-Led Designs — a company known for creating market insight reports for short-term rental investors, designers, property managers, and real estate professionals. If you’ve ever wondered: This conversation breaks it all down. Meet Heather + Emily of […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
cheers to being the best in your brand and your market.
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