Be the best in your brand
Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.
No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.
Be the best in your brand
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailor to small business owners, with a special focus on real estate-related industries. Hosted by Ali Haney, the founder of Brand & Market/fractional CMO, distills complex marketing concepts into approachable, realistic advice.
What if you could optimize your rental property with just the push of a button? I got to chat with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor.
Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?
In this episode, I unpack how to evaluate whether building a social presence is worth it for your rental property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done social media incredibly well.
Do you know the value of interior design for your short-term rental? Designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget.
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
Overwhelmed with all the ways you can market your STR?
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