Be the best in your brand
Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.
No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
If you’ve ever wondered how to analyze short term rental opportunities, you’re not alone. One of the most common questions I get from investors and homeowners is whether a property should become a short term rental, long term rental or be sold entirely. Before I answer that question, I always start with data. In this […]
What if the sun and the moon could exist on the same property? In this episode of the Brand and Market Podcast, I’m sharing the next chapter in building a mirror house short-term rental experience at Elysian — our five-acre property in Fancy Gap, Virginia. From guest experience and branding to logistics and site planning, […]
Strong short-term rental operations are what separate overwhelmed hosts from sustainable hospitality businesses. In this episode of the Brand and Market Podcast, I’m sharing the systems, automations, and tools I use behind the scenes to manage multiple short-term rentals while still creating an intentional guest experience. The Conversation That Sparked This Episode The inspiration for […]
How to Start a Short-Term Rental Business with Your Spouse If you’ve ever wondered what it really looks like to start a short-term rental business with your spouse, this episode is a behind-the-scenes look at the real conversations, decisions, and lessons that come with it. In this episode of the Brand & Market podcast, I […]
Short-term rental investing has changed a lot over the last few years. Tools like STRIQ 2.0 for short term rentals are helping investors analyze deals faster and make smarter investment decisions. What worked in 2019 or 2020 does not necessarily work anymore. Buying a property, furnishing it quickly, and putting it on Airbnb is rarely […]
I’m pulling back the curtain on something a lot of short-term rental hosts are quietly experiencing right now — calendars that feel a little more open than we’d like. Instead of panicking, I’m walking through exactly how I’m analyzing the numbers, evaluating pricing strategy, and digging into market data to understand what’s really happening. From […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
cheers to being the best in your brand and your market.
Overwhelmed with all the ways you can market your STR?
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