Be the best in your brand
Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.
No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
This month’s theme is branding, and today we’re diving into a question I’ve been asked multiple times recently: What’s the difference between a personal brand and a property brand? Do I need one, the other, or both? Let’s break it down. Why This Conversation Is Happening Now The short-term rental space is shifting. With platform […]
If you’ve been here for a while, you know we don’t just talk about pretty spaces. We talk about intentional brands, smart systems, and guest experiences that actually move the needle. And today, we’re diving into a question that keeps coming up on consultation calls: When exactly should you hire a brand designer when starting […]
In this episode of the Brand and Market Podcast, I’m joined by Heather and Emily, the co-founders of Data-Led Designs — a company known for creating market insight reports for short-term rental investors, designers, property managers, and real estate professionals. If you’ve ever wondered: This conversation breaks it all down. Meet Heather + Emily of […]
Today we’re diving into a strategy I believe every short-term rental owner should implement: A pre-launch waitlist. Whether you’re launching a new construction, finishing a renovation, or reopening after an off-season, this “in-between” season isn’t downtime — it’s pre-launch time. And if you use it strategically, it can become one of the most powerful brand-building […]
Today’s episode dives into a hot topic in the STR world right now: direct booking sites — and why more hosts are suddenly asking about them. Why Are Hosts Suddenly Interested in Direct Booking Sites? Over the past several weeks, there has been a noticeable increase in hosts asking about creating direct booking websites. While […]
If you’re a short-term rental owner trying to figure out how to actually market your property online — without feeling overwhelmed — this episode breaks it down into a simple, sustainable system. We’re covering how to choose the right social media platform, how often you should post, what types of content actually perform, how to […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
cheers to being the best in your brand and your market.
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