VIEW OUR SERVICES
For those looking to build a cohesive and consistent brand presence & grow their business.
type below and hit enter
STR
MARKETING
BRANDING
I'm Ali Rae and I love building brands.
So let's build that business one blog post at a time.
Read more about me
PERSONAL
Let's whip that brand into shape!

If you’re a short-term rental owner trying to figure out how to actually market your property online — without feeling overwhelmed — this episode breaks it down into a simple, sustainable system.
We’re covering how to choose the right social media platform, how often you should post, what types of content actually perform, how to define your content pillars, and how to record video without feeling awkward on camera.
But first — a reality check.
Not every short-term rental needs social media. If you’re not growing a portfolio, don’t rely on branding for bookings, or operate a very standard property in a low-tourism market, social media may not be necessary. However, if your goal is to build a real business, increase bookings, and create a recognizable brand — content marketing becomes a powerful tool.
Let’s dive into how to build a content plan that actually works.
Before choosing platforms or planning posts, reframe your marketing strategy.
Picture all your marketing channels — Instagram, TikTok, Pinterest, email marketing, blogs, podcasts, and direct booking sites — as strands of a spider web. Each channel exists to guide potential guests toward the center: booking your property.
Every piece of content should ultimately move guests closer to conversion.
And remember — starting with one strong strand is better than trying to build the entire web at once.
You don’t need to be everywhere.
Instead, choose one platform where your ideal guest spends time and focus on consistency there before expanding.
Here’s a simple guide:
If you want to streamline posting later, tools like Metricool, Planoly, or Later allow you to cross-post across multiple platforms.
If you’re unsure where to start, Instagram is often the most approachable. It offers built-in editing tools, trending audio suggestions, templates, and scheduling features directly inside the app.
The best posting schedule is the one you can actually maintain.
Instead of trying to post daily, consider something realistic like:
Then batch create your content.
If your rental isn’t local, plan seasonal content trips or have someone capture footage at least once per season. This allows you to rotate seasonal visuals throughout the year — snow in winter, blooms in spring, summer activities, and fall colors.
Batching content saves time, keeps your marketing consistent, and reduces stress.
If you’re just getting started, prioritize:
Carousels often perform well because social platforms may show different slides to viewers multiple times, increasing reach. Use carousels to tell stories such as:
Use Canva templates — but customize them with your own branding so your content stands out.
Video content doesn’t have to be complicated.
Start by analyzing reels you already enjoy. Notice:
Most successful reels are made from simple, short footage — often just 3–7 seconds long.
You don’t need to be on camera to create engaging video.
Easy B-roll examples include:
Capture small moments throughout your day. One long recording can produce dozens of short clips you can reuse repeatedly.
Repetition builds familiarity — and familiarity builds trust, which leads to bookings.
Content pillars make planning easier and ensure variety.
A strong short-term rental content strategy typically includes five pillars:
Showcase the property itself:
Highlight local experiences:
Tell your story:
Show what guests actually experience:
Provide helpful travel tips:
Start by brainstorming 2–3 content ideas under each pillar based on photos or videos you already have.
If you’re ready to build your strategy, follow these five steps:
Marketing your short-term rental doesn’t have to feel overwhelming or overly polished. Sustainable systems, simple video, and clear content pillars can help you stay consistent while building a brand that attracts the right guests.
Start small, stay consistent, and remember — every piece of content is one more strand strengthening your marketing web.
Take the free quiz to discover which marketing channels make the most sense for your short-term rental. You’ll get personalized recommendations sent straight to your inbox to help you move forward with confidence.
Let's talk business.
@brandandmarket.co
Let's make you the best in your brand and your market.
© 2025 ali rae haney productions, llc. all rights reserved. privacy policy. site by Ali Rae Haney + Showit
schedule discovery call
Ready to make your listing into a legacy?