But here’s the truth: if your guest experience doesn’t start with your brand, you’re already behind.
You didn’t pour money into furniture, linens, and square footage just to get buried in search results.
The Signature Stay package is your all-in-one branding foundation, built specifically for STR owners who are ready to create a property that stands out, books consistently, and feels like a guest-loved experience from the very first click.
This isn’t a generic design package. It’s a deep-dive into the soul of your space — why it matters, who it’s for, and how it should show up online. We’ll craft a full brand identity, build your direct booking site, and set up an email funnel so you're not just listed — you're booked.
Values
Mission Statement
Tagline
Ideal Client Description
Brand Voice
Brand Messaging & Vocabulary
Unique Value Proposition
Comprehensive Brand Strategy Guide
Including, but not limited to:
1-hour Strategy Call
1-hour Brand Strategy Presentation Call
Brand Suite
Primary Logo
Secondary Logo
Submark
Icon
Color Palette
Typography
Mood Board
5-page Direct Booking Site
Initial Email Marketing Funnel
5-Email Welcome/Nurture Sequence
Once your brand is established, we’ll elevate your property’s online presence. From social media and email marketing to a professional direct booking site and blog, I’ll ensure your branding shines across all digital channels, setting your property apart and driving bookings.
Using the detailed insights gained from our onboarding conversation, we’ll design a custom brand suite that reflects the essence of your property and attracts your ideal guest. You’ll receive a comprehensive brand package, including your primary and secondary logos, submark, icon, color palette, typography, patterns, and mood board.
Once we’ve agreed to move forward, you’ll fill out a brief questionnaire to provide insights into your property and goals. Then, we’ll hop on an Onboarding Call to align on your vision and direction for branding. This ensures we’re on the same page before diving into the creative process.
Our process begins with two essential calls. First, we’ll have a Discovery Call where I’ll get to know you and your property to ensure we’re a perfect fit. During the Sales Call, I’ll walk you through the specifics of the STR Signature Stay, so you fully understand how we can enhance your property’s brand and marketing.
Once your brand is built, we’ll talk about what comes next — from monthly marketing support to hands-off cohosting. You don’t have to figure it out alone.
The STR Signature Stay investment is $5,999.
This is a savings of over $5,500!
Brand Strategy
Brand Visuals
Direct Booking Site
Initial Email Funnel
One of the best parts about the STR Signature Stay is that it is certain your brand is consistent across all platforms. Often, owners will work with one designer for their brand, another designer for their website, before finding a copywriter to write their initial email sequence. Here at Brand & Market, we offer all of that (and more!) under one roof.
This ensures consistency and cohesion across all online platforms and, ultimately, all the way through the guest experience.
$2500
$2500
$5000
$1500
i want to
know more!
rose
the homestead at cunningham creek
Ali has the desire, skill, knowledge, and professionalism that makes our Airbnb run smoothly. Our short-term rental is easy because of her marketing knowledge, her management skills, and her seamless communication with guests and myself.
We stay booked consistently due to Ali’s branding and marketing of the Homestead at Cunningham Creek.
GEORGIA
RALEIGH REALTOR
She helped me dive deep into the heart of my business and offered thoughtful, strategic recommendations that truly elevated the way I think about my brand identity and ideal client.
Ali has a gift for seeing the bigger picture while also offering tangible, actionable steps AND she delivers it all with clarity and confidence.
JESSICA
TENNESSEE TOGETHER
Ali’s expertise in branding for the short-term rental space is unmatched. Her thoughtful approach helped me bring my vision to life in a way that feels both strategic and deeply personal. If you’re a host looking to elevate your property and stand out in a crowded market, I can’t recommend Ali enough.
I was looking for more than just a logo—I wanted a brand that told a story and resonated with the kind of guests I wanted to attract. Ali delivered that and so much more.
BOOK YOUR DISCOVERY CALL TODAY
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