Be the best in your brand
Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.
No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
SMS marketing for short-term rentals is one of the most overlooked ways to increase repeat direct bookings. Most hosts spend so much time trying to attract new guests that they forget one of the easiest bookings to earn is from someone who has already stayed with them. In this week’s Brand & Market Podcast, I’m […]
Hiring an Airbnb revenue manager wasn’t something I ever thought I’d need. For years, our short-term rentals booked consistently, and I handled pricing myself. But 2026 has looked very different. Booking patterns have changed, occupancy has slowed, and I realized it was time to bring in an Airbnb revenue manager to help optimize pricing across […]
Branding doesn’t end when your logo is finalized or your website goes live. In fact, some of the most important branding work happens after those pieces are complete. When I work with short-term rental owners, one of the biggest challenges I see is knowing how to take a brand strategy and actually bring it to […]
StayFi vs Flodesk is a comparison many short-term rental hosts eventually face when building their marketing strategy. Both tools help you collect guest information and stay connected with travelers, but they serve very different purposes. If you’re trying to increase direct bookings, build a stronger brand, and create long-term guest relationships, understanding the differences between […]
The 100th Podcast Episode of the Brand and Market Podcast is more than just a milestone. It represents two and a half years of showing up consistently, refining my message, serving hospitality entrepreneurs, and learning what it truly takes to build a business through content. When I launched this podcast in January 2024, I had […]
If you’re looking for an easy way to generate leads, grow your email list, and increase direct bookings, ManyChat for short term rental marketing may be one of the most valuable tools you can add to your business. In Episode 99 of the Brand and Market Podcast, we’re discussing how simple Instagram automations can help […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
cheers to being the best in your brand and your market.
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