Be the best in your brand
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailor to small business owners, with a special focus on real estate-related industries. Hosted by Ali Haney, the founder of Brand & Market/fractional CMO, distills complex marketing concepts into approachable, realistic advice.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
My journey with Hannah began in 2020 when I reached out to Hannah via direct message, seeking to expand her network in Lexington. At the time, Hannah was an influencer—a title she humbly no longer uses—who graciously agreed to meet me for a photoshoot. Despite being strangers, the two spent a day walking around downtown […]
In today’s competitive business world, standing out from the crowd is crucial for attracting the right clients. One powerful way to differentiate your brand is by crafting a clear and compelling Unique Value Proposition (UVP). Whether you’re in real estate, running a short-term rental, or operating any other business, your UVP is what sets you […]
Kelly Kane, a multi-passionate entrepreneur who runs Kelly Kane Creative and The Raleigh Local, a content creation platform that highlights the best of Raleigh’s small businesses, restaurants, events, and experiences. With her expertise in marketing and content creation, Kelly has built a thriving community that connects locals with businesses in meaningful ways. From Passion Project […]
This week I am diving into my recent experience at the Level Up Your Listing Summit, an event that brought together powerhouse professionals in the short-term rental and real estate investment space. I just returned from a four-day trip to Phoenix, Arizona, where I attended this incredible event hosted by Natalie Palmer and Tatianna Taylor-Tait. […]
In today’s competitive market, having a unique and standout brand can be the difference between success and obscurity, especially in industries like real estate and short-term rentals. Branding is not just about having a logo; it’s about crafting an experience that resonates with your audience and sets you apart. Kristina Kleiler and Her Unique Approach […]
As a real estate agent, standing out in a competitive market can be challenging. That’s where strategic branding and marketing come into play. And in today’s digital age, leveraging technology like Artificial Intelligence (AI) can be a game-changer for your business. In this blog post, we will dive into how real estate professionals can harness […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
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