Be the best in your brand
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailor to small business owners, with a special focus on real estate-related industries. Hosted by Ali Haney, the founder of Brand & Market/fractional CMO, distills complex marketing concepts into approachable, realistic advice.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
A Pattern of Unintentional Rentals A few weeks ago, I shared the story of our very first short-term rental—our North Carolina home that was never meant to be a rental at all. Today, we’re continuing down that path with a deeper look into our Kentucky property, which followed a surprisingly similar trajectory. Much like our […]
I’m thrilled to welcome a special guest: Eden, founder of Maven Made Copy. Eden is an expert in SEO and blog writing, and in this episode, she shares actionable advice on how to optimize your website and blog content so your business can be found online. Because what’s the point of creating great content if […]
Today, I’m switching things up a bit and sharing a more personal story. One that changed how I view property ownership, rentals, and ultimately led to the beginning of our short-term rental journey. A Little Backstory: Our First Home in Coastal North Carolina Back in 2015, my husband Caleb, an active duty Marine, received his […]
I’m thrilled to introduce you to someone who’s made a profound impact on my business already: my sales coach, Gwen Tinsley. This is the first time I’ve publicly shared that I’ve hired a sales coach, and it feels surreal to say that out loud. I met Gwen through the brand designer who led me through […]
Does your short-term rental really need its own Instagram account?The short answer? Maybe. But there’s a lot to consider first. So let’s break it all down together. First Things First: What’s the Longevity of Your STR? Before you even open Instagram or snap a picture of your cute coffee mugs, ask yourself: If it’s a […]
I had the honor of being joined by two visionary women: Lori Valenti-Webb and Emily Albers, co-founders of Health House—a groundbreaking health and wellness studio taking shape in Cobblestone Village, Rolesville, North Carolina. Though still under construction, the energy and mission behind Health House are already making waves. Lori and Emily’s collaboration is rooted in […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
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