Be the best in your brand
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailor to small business owners, with a special focus on real estate-related industries. Hosted by Ali Haney, the founder of Brand & Market/fractional CMO, distills complex marketing concepts into approachable, realistic advice.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
I’m excited to dive into the topic of systems for short-term rental owners, something close to my heart as both a marketing strategist and a fellow short-term rental host. I had the pleasure of talking about this with one of my favorite humans and behind-the-scenes business powerhouse: Kassie O’Driscoll. Kassie is not only my best […]
If you’ve been around for a while, you might remember the birthday podcast episode I recorded with my daughter. That episode is still one of the most listened to, so I thought, why not turn it into a family tradition? This year, I’ll be featuring all the members of my family on the podcast around […]
Morgan’s journey into interior design started just a year ago, but her passion has been lifelong. After apprenticing under an interior designer, she was inspired to branch out on her own. She gradually launched her business, created a website, and began taking on clients as Morgan Kay Interiors. This eventually led to her expanding her […]
Photo Credit: Gonzalo Lebrija We’re diving into something a little unexpected: Post Malone’s country music debut. Yep, that Post Malone—the heavily tattooed, genre-bending rapper with grills and a bushy beard—is now stepping into the world of cowboy boots and acoustic guitars. And he’s not just dipping his toe in, he’s owning it. Even if you […]
My journey with Hannah began in 2020 when I reached out to Hannah via direct message, seeking to expand her network in Lexington. At the time, Hannah was an influencer—a title she humbly no longer uses—who graciously agreed to meet me for a photoshoot. Despite being strangers, the two spent a day walking around downtown […]
In today’s competitive business world, standing out from the crowd is crucial for attracting the right clients. One powerful way to differentiate your brand is by crafting a clear and compelling Unique Value Proposition (UVP). Whether you’re in real estate, running a short-term rental, or operating any other business, your UVP is what sets you […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
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