Be the best in your brand
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailor to small business owners, with a special focus on real estate-related industries. Hosted by Ali Haney, the founder of Brand & Market/fractional CMO, distills complex marketing concepts into approachable, realistic advice.
and your market.
THE brand & Market podcast
In today’s competitive business world, standing out from the crowd is crucial for attracting the right clients. One powerful way to differentiate your brand is by crafting a clear and compelling Unique Value Proposition (UVP). Whether you’re in real estate, running a short-term rental, or operating any other business, your UVP is what sets you […]
Kelly Kane, a multi-passionate entrepreneur who runs Kelly Kane Creative and The Raleigh Local, a content creation platform that highlights the best of Raleigh’s small businesses, restaurants, events, and experiences. With her expertise in marketing and content creation, Kelly has built a thriving community that connects locals with businesses in meaningful ways. From Passion Project […]
This week I am diving into my recent experience at the Level Up Your Listing Summit, an event that brought together powerhouse professionals in the short-term rental and real estate investment space. I just returned from a four-day trip to Phoenix, Arizona, where I attended this incredible event hosted by Natalie Palmer and Tatianna Taylor-Tait. […]
In today’s competitive market, having a unique and standout brand can be the difference between success and obscurity, especially in industries like real estate and short-term rentals. Branding is not just about having a logo; it’s about crafting an experience that resonates with your audience and sets you apart. Kristina Kleiler and Her Unique Approach […]
As a real estate agent, standing out in a competitive market can be challenging. That’s where strategic branding and marketing come into play. And in today’s digital age, leveraging technology like Artificial Intelligence (AI) can be a game-changer for your business. In this blog post, we will dive into how real estate professionals can harness […]
Victoria Marcoullier’s path to founding BrandWell Designs was not a straightforward one, and much like many entrepreneurs, she started with a side hustle. Before launching BrandWell full-time, Victoria worked for a marketing agency, where she honed her skills in design and marketing. But there was something about the corporate environment that didn’t sit well with […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
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