Be the best in your brand
Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.
No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.
and your market.
THE brand & Market podcast
Small business.
Where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.
Big brand.
THE ALI RAE HANEY SHOW
I sat down with Holly Mitten, owner of Little Bird Boston, a boutique PR and marketing agency. Holly works primarily with small businesses in the lifestyle, real estate, travel, and hospitality industries. She joined me to unpack what PR really looks like today and how short-term rental owners and realtors can weave it into their […]
The experience I’m sharing comes from a property that initially seemed like a great opportunity but quickly revealed major red flags after deeper research. Like many investors, I’ve learned that not every potential short-term rental is a slam dunk. Sometimes, even when the revenue aligns with market averages, the reality of the property doesn’t make […]
Jack has been running Google Ads for over a decade. His background spans social media ads, local service marketing, and now a specialized focus on Google. Throughout his career, he has worked with local businesses, service-based industries, realtors, and mortgage brokers—giving him valuable insight into what works (and what doesn’t) in these highly competitive spaces. […]
I’m diving into a special case study. We’ll look at how I worked with a client to transform a cabin that wasn’t quite reaching its potential into a high-demand romantic retreat. This property was already producing some ROI, but the owner knew it could be elevated. If you’re a short-term rental owner struggling to fill […]
A Family Podcast Tradition One of my favorite traditions on The Brand and Market Podcast doesn’t actually have anything to do with marketing. It’s my annual birthday interviews with my kids. It started last year when I invited my daughter Huxley on the show for her birthday, and it’s become a sweet way to capture […]
want to walk you through one specific focus: the next best step you can take when your marketing strategy feels overwhelming or like it’s falling apart. Whether you’re building a new plan or reconstructing one that’s gone off track, this is the one thing I recommend putting your energy into this week: keyword research. Why […]
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I'm Ali Rae, your brand's best friend.
I have many different titles--wife, mom, serial entrepreneur, brand developer, photographer, conference co-founder, short-rental owner. All that experience is bottled up and put into the form of a podcast for YOU!
Fancy seein' you here!
With every action, there is an intention and I hope you feel that.
With every story, I hope to bring clarity to your brand.
With every episode, I hope to impart a small piece of knowledge and actionable takeaway for you.
Over here behind a microphone, just practicing what I preach.
have a consistent brand across all client touch points, both online and in-person, and the right people will find you.
cheers to being the best in your brand and your market.
Overwhelmed with all the ways you can market your STR?
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