This week’s unsuspecting brand issss Created Colorful. If you’ve been here for a minute, you’ve probably heard me talk about them before because their service is life changing.

Created Colorful is a service-based brand that provides color analysis consultations that tell you what your best colors are. All you service providers, listen up—this one’s for you! When I say service-based, I mean largely that there is a direct exchange in time for money. There’s face time between provider and client. And even though I never verbally spoke to a human through the color analysis process, the process was so impactful that it has caused me to want to scream it from the rooftops.

Okay, let’s dive into a few things Lindsey over at Created does GREAT.

Deep Understanding of Ideal Client

A “color consultation” sounds like a simple thing. It’s service-based and very easily a one-and-done type of service. But Lindsey has taken it so many steps further based off of her ideal clients NEEDS. She has done a magnificent job of pinpointing the pain points that we feel and fixing them with ease.

Let’s take a step back and look at Lindsey’s ideal client. Most likely female, probably either a high-achieving professional who wants to look her best on a daily basis, but may not have time to shop and curate the perfectly coordinated look or the mom who is wanting to “treat” herself by making herself feel human again after going through a major identity shift and almost certainly doesn’t have time to shop and curate the perfectly coordinated look.

Thus, enters the “done-for-you” model that Lindsey has created. While it’s simple, it works because she is solving a very major need for her ideal clients.

Convert One-Time Clients into Repeats

This next thing is where most service providers stumble. A color analysis would typically be a one-and-done type of interaction, right? Once my colors are done, that transaction is complete and I don’t need it anymore. That makes things hard for the service provider because they are CONSTANTLY having to find new clients and can’t sell to those that already know, like, and trust them. 

But Lindsey found a way to be useful even after that color consult is complete, which is by creating Pinterest boards, Amazon storefronts, acquiring affiliate codes for certain other companies all without outfit inspiration categorized by different color palettes. She even takes it a step further and sends updated seasonal shopping guides, accessory guides, makeup and nail polish guides—literally everything you can think of that you MIGHT need to style your look. 

And those affiliate codes lead to REPEAT income from someone who may otherwise be a one-time customer. Genius, pure genius.

Master One Offering

Lindsey has been in business since I believe…2020? Sorry, Lindsey, correct me if I’m wrong! Since then she has hired around 30 people and Created has done over 15,000 consultations. 15,000. 

Lindsey just launched a course titled “Love Your Closet.” It’s all about how to make shopping less intimidating, which she has already been doing right? But now she’s giving a more tailored, individualized way to do so.

All this to say, she PERFECTED the service offering before branching out into other offerings, like a course. I could definitely learn from her on this one!

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Now let’s talk about how you can take these strategies from a fellow small business brand and apply them to YOUR small business:

1. Know your ideal client. Not just where they shop or what their hobbies are. Know the motivations behind what they need. Know the symptoms of their problem. Know how to solve their problem. Often times people will say, “I sell XYZ,” but that’s too focused on the product or service you’re selling. You sell something more—you sell comfort, you sell hope, you sell a solution to a problem.
2. Figure out the next step for your clients as a service provider. Don’t just stop at the service. What’s going to be your clients’ next thoughts or actions after they complete the service offering process? Now figure out how you can be there for that next step. Bonus points if it’s in a “passive way,” like an Amazon storefront.
3. Perfect the one cornerstone offering before moving on to other revenue streams. Yes, again, I am talking to myself on this one. Make sure that messaging is clear and that service offering is working like a well-oiled machine before launching a course or product or another service offering. I think this is where my mom would say, “Do as I say, not as I do.” 

Alright, now that we have dove into young brand who’s killin’ it in targeting their ideal client, I’m not sure what you’re waiting on—but it’s time you get out there and grow.

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If you are looking to find consistency in your brand to continue to grow, you should download the FREE Brand Audit Checklist. It will get you on the right path to brand cohesion and will ultimately help grow your business!

OH! And I have an affiliate code for Created Colorful. If you’re totally sold on getting your colors done now, use code ALIRAE for $15 off at checkout! And if you’d like to hear more about my color analysis consultation experience, I wrote a whole other blog post on it…much less data analysis and much more emotion. 😊