I think it’s partially because I am a compulsive planner and partially because my birthday is at the beginning of the year. So my new year coincides with the new year and it is a very cleansing, evaluative time of year for me. I love starting with a clean slate with clear goals and plans of action to achieve those. By the end of the year, I begin to feel bogged down with bottlenecks in my business, but no time to fix them. The off-season is the perfect time to fix those things!
This is by no means a comprehensive list of my off-season tasks that I complete annually, but these are the major items that I steer my attention toward at the end of each year/busy season. In fact, it will serve you well if you take notes of things to fix throughout the season/year so that when the time comes, you have a comprehensive checklist to mark off, as opposed to trying to remember back to that terrible bottleneck experience you endured mid-busy season!

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Re-Evaluate

1. Workflow
   1. Email Templates
2. Contracts
3. Client Gifts
4. Brand
5. Marketing Strategies

Re-Calculate

1. Cost of Doing Business

Re-Design/Curate

1. Website
   1. Featured Galleries
   2. About Page
   3. Contact Form

Brainstorm

1. New Income Streams

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Like I said, this is not a comprehensive list, but it is a good place to start between now and the New Year! Cheers to 2021 being a hell of a lot more lucrative than 2020!